By: Ryan O’Hara

Today I decided to go through some of the cold emails folks have sent me and give feedback on how to make them better. Let’s jump right in.


Here’s another one that is hard to read. The content isn’t very engaging or entertaining:


This one may be one of the toughest ones I have ever done. Trying to be helpful for this person. Never give out pricing in a cold email! EVER!



Hope these are helpful for everyone!

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Ryan O'Hara

Ryan O'Hara has been an early employee at several startups helping them with marketing and prospecting tactics, including Dyn who was acquired by Oracle for $600+ million in 2016. He's had prospecting campaigns featured in Fortune, Mashable, and TheNextWeb. Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentors two accelerators, The Iron Yard and The Alpha Loft, and hosts The Prospecting Podcast.